Educational Essay Samples - Writing Essays For Your Literary Writing Class

Educational Essay Samples - Writing Essays For Your Literary Writing ClassThere are many ways to create your own literary essay samples that will hold your interest. You can start by gathering all of the writings you want and compiling them into a collection of essays.For this method, it is best to use a word processing program and format the essay accordingly so that you will be able to save it and make it easily available to someone else who will be interested in reading it. These samples are also ideal if you just want to try a new way of writing an essay for school.There are a few different essay formats that are available online. Many schools allow their students to write and submit essays in e-text format.E-text format allows you to type up your essay on the computer using Microsoft Word. This allows for you to save your essay in Word format and then use your computer to convert it into a pdf format file. You can then email or send it in the form of an attachment and store it o nline.When you choose to work online, there are several sites that you can register with and receive updates of articles and other written materials from other people who are doing research work online. Some of these sites will let you choose what type of publication you want to publish your essay in.Your choice should depend on what it is that you are looking for from your writing assignment. If you are interested in having other students who have already written essays about the same topic as you review it, you may want to find a site that offers reviews. You can also compare those who have written reviews for your choice and find out what they think about your choice.A great way to get literature and essays for your writing assignments is to look online. There are plenty of options available for you to take advantage of. You can pick the form that will work best for you and your writing assignment.

Presidents Of The Great Presidents - 828 Words

Historian Arthur Schlesinger said the team Imperial Presidency is when a president uses more power than the Constitution allows, and were able to avoid the checks and balances of our constitutional system. In this paper, I am going to explore three presidents who many feel were imperial presidents. While doing the research I was surprised how many great presidents had people make a case that they were an imperial president. For example, I read many articles about George Washington and Abraham Lincoln running imperial presidency. Abraham Lincoln is widely considered one of our greatest presidents. The three presidents that I am going to focus my paper on are Lyndon Johnson, Richard Nixon, and George W. Bush. Lyndon Johnson took over as President when John F. Kennedy was assassinated on a hot Dallas day. Many feel that the government acted quickly after JFK was pronounced dead to move on actions that JFK was not going to do in his presidency. Johnson sent over 22,000 troops to t he Dominican Republic in 1965 without the approval of congress (Schlesinge, 1973). Johnson also sent combat troops in Vietnam. People still have a bad taste in their mouth over the debacle in Vietnam. Vietnam ranks 4th among all wars in troop casualties and was a war that lead people to flee the country because they did not want to fight and did not believe the war was just. Congress required 48 hours’ notice when a president wants to send troops to another country and Lyndon Johnson didShow MoreRelatedThe Great Presidents By Woodrow Wilson Essay1281 Words   |  6 Pagesremembrance, but is determined by the ideas that a president has and how it impacts the people. Each president sets out with an agenda to accomplish and to leave a legacy behind, however, only few presidents are remembered, celebrated, and taught about. The history of great presidents often correlates to time of war for America. This is because great presidents often emerge to the people in times of cris is, such as wars. Of the many great presidents, Woodrow Wilson, offers unique qualities such asRead MorePresident Hoover And The Great Depression1748 Words   |  7 Pagesmeasurements to a president s legacy is their urgency, brilliance and efficiency on handling the number of crisis s that can happen during their terms. From natural to financial crises presidents are the focal point.Let it be their decisions and policy led to a greater outcome or they backfire and make situations worse, their name will forever be associated with the crisis’s they dealt with. This fact can not be more true when we look at presidents like President Hoover. The 31’st president of the U.SRead MoreWhat Makes a Great President1541 Words   |  7 PagesWhat Makes a Great President? You have probably heard the old saying that anybody can grow up to be President. But, not everybody is cut out to be President. It takes a special kind of person, someone tough, smart, and driven, just to run for the job. It takes still more talent and character to hold up under the pressures of life in the White House. Great presidents are skilled party leaders. In the 1930s, FDR rebuilt his party by forging a coalition that delivered five straight presidentialRead MoreThe Great President Of The 20th Century1233 Words   |  5 Pages The great president of the 20th century was Theodore Roosevelt. Roosevelt pushed the United States into the progressive movement and changed how the government interacted with big businesses. He was the first president since Lincoln to enforce change on the united state to better the American people s lives. Roosevelt was born on October 27th, 1858 in Manhatten, NY to Theodore Roosevelt Sr. and Martha Bulloch Roosevelt, a relatively wealthy family. Roosevelt was one of four of the children inRead MoreThe Great Depression and President Herbert Hoover783 Words   |  4 PagesTaking office the same year as the Great Depression, Americas thirty first president, Herbert Hoover greatly impacted the lives of many Americans. It has been stated that the stalk market crash was to blame for the greatest economic downturn in American; however, Ex-President Hoover made critical mistakes during the depression that he would be blamed for the rest of his life. The Great Depression began in 1929, 7 months after the Ex-President’s election. (Insert cite) Instead of â€Å"using the powerRead MoreWas Thomas Jefferson a Great President?626 Words   |  2 Pagesknow that the man who invented the swivel chair was also the third president of the United States? Thomas Jefferson was not only a presi dent, he was also a talented musician, an inventor, and wrote the Declaration of Independence. Thomas Jefferson was a great president because he was against the Alien and Sedition Acts, he wrote the Declaration of Independence, and handled the Louisiana Purchase. The Alien Act allowed the president to remove anyone he thought to be dangerous or harmful to the country’sRead MoreA Great Trial On The President Of The United States1704 Words   |  7 Pagesevery president of the United States of America, the country looks to one man to govern the nation to prosperity. A great trial begins for the new president that will judge his ability to lead and manage a country. How he performs will determine the legacy he will leave behind. The imperative skill of strong leadership, particularly in times of tension and disaster, is needed in order to make smart decisions and compromises for the good of the nation. Sound leadership provided by a president givesRead MoreThe Great Emancipator By President Abraham Lincoln947 Words   |  4 PagesThe Great Emancipator While in office, President Abraham Lincoln led the country through the Civil War, he is most known as being responsible for the abolishing of slavery through the Emancipation Proclamation, thus giving him the nickname of â€Å"The Great Emancipator.† Technically speaking, the Emancipation Declaration did not actually abolish slavery in itself, rather it led to the 13th Amendment, which did end slavery in January of 1865. At brief glance, the Emancipation Proclamation’s sole purposeRead MorePresident Franklin Roosevelt And The Great Depression1293 Words   |  6 PagesHoovervilles, was during the Great Depression in the early 30s. The late 1930s lead to the presidential election of Franklin Delano Roosevelt and the led to changes in the United States following the Great Depression. The United States developed into the modern welfare state by 1945 in which was the end of World War II. The specific examples that relate to the changes in 1920 to 1945 are the dollar di plomacy in Haiti and Nicaragua, the first and second New deal established by president Franklin Delano RooseveltRead MorePresident Franklin Roosevelt And The Great Depression3901 Words   |  16 PagesFor the first six years in Office, President Franklin Roosevelt took most of his time coming up with ways of getting the United States out of what has been termed as the Great Depression. However, the President did not ignore the foreign policy of the United States as he settled for the New Deal. In his heart, Roosevelt believed that America has a significant role to play for the rest of the world, and this was not surprising considering his diplomatic political approaches. All through most part

Risk Management in Radiology Free Essay Example, 1500 words

It is therefore essential for the players in the healthcare setting to work carefully and diligently to ensure that they minimize health risk to patients and to themselves. It is usually advised that the radiologists identify some of the issues that they find to have trends of causing harm to patients in advance, and work on them accordingly before subjecting the patient to the processes that are faulty (Renfrew, Franken, Berbaum, Weigelt & Abu-Yousef, 1992: 145-150). The process of risk management strategizes on allowing the radiologists focus on issues or measures that can aid in reduction of potential risks that may cause harm or injury to the patients. This ensures that the appropriate and relevant protocols and guidelines are followed to reduce the chances of risks occurring in the radiography departments (Yohann & Haaga, 1999: 1475-1476). The fact that one of the major objectives of the process of risk management in radiology is reduction of litigation and the costs associated are sufficient to argue that avoiding the problems that may cause litigation positively impacts to the patients and radiologists (Berlin, 2000: 597-601). We will write a custom essay sample on Risk Management in Radiology or any topic specifically for you Only $17.96 $11.86/pageorder now Reduction of risks in radiology department is only achieved if all the parties in the radiology departments are aware of the methods that are appropriate in reduction of risks. The stakeholders and radiologists need to have competent and significant knowledge and skills of working with the procedures and processes integrated in radiology department as a way of reducing the chances of errors within the departments (Wakeley, Jones, Kabala, Prince & Goddard, 1995: 353-360). The radiologists and key players in the department need to understand that their practices and performances significantly contribute to the trust that the patients have on them. Patients need to have trust to the radiologists, and this is possible if the radiologists understand that having value for human life is the pillar to success in the radiology department (Fitzgerald & Mehra, 2000: 637-42). They need to ensure that they make the patients their first concern, and protect and p romote the health of patients and the public through the activities and practices that they exercise. Radiologists need to provide a good standard of practice and care, and also treat the patients as human beings by showing respect of their dignity (Remy-Jardin, Remy, Giraud & Marquette, 1993: 513-520). In order to reduce the risks associated with practice, the radiologist need to work closely with the patients, and this is possible if there is honesty and openness between the radiologists and the patients.

Housing Affordability in Australia Essay - 1154 Words

Background Housing Affordability in Australia has become the focus point for urban planners in recent years. In particular, South East Queensland (SEQ) has experienced significant pressure as the demand for property and affordable dwellings increases and population growth in the region continues. The issue has come to the forefront in discussions for local governments in the region and there is a real need to address the problem of housing affordability. The subject of affordability is complex and is contributed to by a number of factors including the impost created by Council processes, which is the scope of the HAF-T5 Project. The need to reduce these imposts is a key driver for continued improvement in Council processes to streamline†¦show more content†¦Part 4 – Recommendations (To Follow) †¢ Improvement Program – including regional and council-specific recommendations. The underlying intention of this document in its current form (Parts 1 and 2) is to establish an â€Å"As Is† picture, so to speak, of a Council’s development assessment processes. Parts 1 and 2 will be presented to Council for validation and discussion with HAF representatives. File Survey Overview HAF-T5 programme Objectives The aim of the Target 5 Days (HAF-T5) project is to reduce government’s impact on the development assessment process through reductions in assessment time. This will reduce the holding costs and infrastructure costs for applicants, contributing greatly to the bottom line overheads experienced by developers, both professional and non professional (without considering the greater issue of land supply). The objectives of HAF-T5 project are to deliver process reform such that Councils in SEQ will deliver: †¢ Reduced assessment timeframe for 95% of residential development applications; and †¢ 75% reduction in approval timeframe for residential developments with a five-day turn around for low risk/complying applications. Residential Application Focus The typical types of applications that were surveyed are: †¢ Reconfiguration of lots up to 50 lots; †¢ Dual Occupancies (Duplexes); †¢ Multiple Unit Developments (generally 6 or less); †¢ Boundary Realignments; and †¢ Houses in overlays (e.g. character,Show MoreRelatedThe Housing Affordability Of Australia Growing Rapidly And How Effective Are The Government s Policies Of Control It1468 Words   |  6 Pageswhy is the housing in Australia growing rapidly and how effective are the government s policies to control it? Name: JianYi Wang(keith) Teacher:Marcia Minh Term:5B EFS 12/2014 Introduction Recently, The Australian housing market has been growing rapidly which reflects the housing affordability crisis as the housing price rises much quickly than household incomes. There are two key observations of current Australian housing market from Yates, firstly today’s housing affordability problem isRead MoreHousing Affordability : A Social Determinant Of Health And Housing1591 Words   |  7 PagesBackground Housing affordability can be defined as the ability to access appropriate housing at tenure or price which is not a significant burden upon household income. (1, 2) Australia has seen a significant decline in housing affordability; average house prices have increased by 147% between 2001 and 2011. This was not matched by increases in income. (1) This decline can be attributed to economic growth, population growth, more accessible finance and incentives for owners and investors. TheseRead MoreEssay1043 Words   |  5 PagesTo tackle the housing affordability, first of all, it is crucial to lift the supply of housing as it will release the pressure on the housing price. Nevertheless, the supply of housing is inelastic as it requires an adequate fund, time, approval from the Government. Besides, the housing system is heavily dependent on the private sector. Thus, the Government should provide initiatives for housing providers to shift the supply of houses in the market. Australia would follow the policies from otherRead MoreWhy Is Renting Breathable For People?1247 Words   |  5 Pagesin Australia is problematic, and therefore should be better enabled. Jacobs and Natalier state that competition is so intense â€Å"For accommodation, the expectation that people have ready access to bond and rent in advance and occasional illegal landlord practices all mean that prospective renters do not always have access to a wide range of choice in accommodation or are unable to effectively compete against others with higher incomes or different social characteristics†. Housing affordability hasRead MoreThe Tax Policies Impact On Housing Affordability1295 Words   |  6 PagesQuestion 2 Which of the currently tax policies impact on housing affordability: There has recently been some discussion about the lack of housing affordability and the effect that tax policy has on house prices. I have identified 4 tax policies and have discussed how each affects housing affordability and whether changing any of these taxes could cause housing to become more affordable. 1. Negative gearing Negative gearing allows individuals to offset losses made from a property against ones incomeRead MoreHousing Affordability Is A Growing Concern For Many Australian Citizens994 Words   |  4 PagesHousing affordability has become a growing concern for many Australian citizens in the past decade. The median Australian house price has risen substantially in the past ten years and has increased at a rate that has exceeded the median income. Between 2012 and 2014, the median house price rose by $76,700, and income rose by $4113.20. Putting those numbers into perspective, the average income in 2014 rose by merely 2.3% in comparison to house prices which rose by 9.23%. Australia’s housing affordabilityRead MoreThe Growth Of The Australian Economy1546 Words   |  7 Pagesthe Australian economic performance is dominated by economic downturns. Recently, Australia facing two crucial issues in their economy, those are increasing budget deficit and houses affordability. In the long te rm, those two issues can deteriorates the economy. By increasing budget deficit, it affect to a decrease in living standard because the future generation need to pay more tax for paying the debt. As the housing prices goes higher and significantly overvalued, the Australian economy growth slowlyRead MoreThe Problem Of Housing Affordability Essay1268 Words   |  6 PagesHousing affordability is a perennial problem in Australia and has worsened significantly over the past three decades. Multiple reasons exist for the the lack of affordable housing. On the demand side these include population growth and increased migration to urban areas, easily accessible housing finance, tax incentives and a â€Å"strong cultural preference for owner-occupied detached houses†. On the supply side, affordability problems are exacerbated by inflexible and slow responses to the need forRead MoreThe Budget Deficit And The Houses Affordability1661 Words   |  7 PagesIn the last three years, the Australian economic performance is dominated by economic downturns. Recently, Australia facing two crucial issues in their economy, those are increasing budget deficit and houses affordability. In the long term, those two issue can deteriorates the economy. By increasing budget deficit, it affect to a decrease in living standard because the future generation need to pay more tax for paying the debt. The government need to overcome new fiscal policy in order to maintainRead MoreHome Owner ship Has Long Been Considered The Epitome Of926 Words   |  4 PagesWestern Sydney Urban Research Centre, 2008, p. 4). There appears to be a variety of definitions for housing affordability within Australia. An apt description regarding housing affordability can be summarised as, â€Å"the relationship between expenditure on housing (prices, mortgages payments or rents) and household incomes†, (Hall Thomas, n.d.). Unfortunately, affordable housing throughout Australia has experienced deterioration since 1980 largely resulting from exponential growth in house prices

Maria Montessori Essay - 780 Words

Maria Montessori was considered ahead of her time. She was born in Chiaravalle, in the province of Ancona, Italy in 1870 to an educated but not wealthy family. Despite her fathers wishes and societys conservative ways at the time, she studied science. She was the first female physician in Italy when she graduated medical school in 1896. She worked mostly with the poor because she saw vast potential in them. She was an unselfish person and she traveled Italy speaking of womens rights and child labor law reforms. Not too long after graduating she was chosen to represent Italy in two different womens conferences. They were at Berlin in 1896 and also in London in 1900. Maria was appointed a professor of anthropology at the University of†¦show more content†¦There is no set level that all children must follow; they learn when they explore by themselves. This method leaves children with freedom where they can learn self-discipline in a place designed specifically for their develop mental needs. Teachers would have a part in the education of children though even though 80% of it was up to the children. Teachers are to make sure that children are presented with the right extent of material at the right time. In other words, if a child is too advanced for one activity, a teacher would present a new one to fit them, and vice versa. Maria believed if her methods were applied to public schools the results would be even better than the traditional method results. Since the government didnt let her, she started to work with poor daycare children. She doubted that her methods would work under these conditions but she had shocking results. She discovered if the children were in an orderly place to work, they will respect that and care for it. They are able to learn longer and better than in an everyday setting. In Montessori preschool, five areas make up the prepared learning environment. These areas include practical life, the sensorial area, mathematics, and cultural activities. In the elementary program, areas include integration, presentation of knowledge, presentation of the formal scientific languages, the use of visual aids, mathematic curriculum, Montessori trained teachers, emphasis on open-ended research andShow MoreRelatedMaria Montessori1086 Words   |  5 PagesThe Montessori Philosophy Maria Montessori (1870-1952) was truly a radical in terms of her philosophy regarding children and the fact that she was putting it forward at a time when children were most often thought of as extensions of their parent, their parents beliefs and culture, and a creature to be shaped in ways that would create an appropriate and successful adult based on those beliefs. The collective consciousness regarding childrearing was that it was important to replicateRead MoreMaria Montessori1462 Words   |  6 PagesMaria Montessori Julianne Perry ECE101: Introduction to Early Childhood Education Monica Kelly June 13, 2011 Thesis: Maria Montessori s way of learning is very unique; her theory was for children learn in a natural and parent-supported environment. Outline I. Education of Montessori 1. First woman to receive a Medical Degree in Italy A. Studied psychiatry, education and anthropology. B. Worked, wrote and spoke for children with special needs 2. Many schoolsRead MoreMaria Montessori And The Montessori Method1656 Words   |  7 Pages Maria Montessori was born on August 1870, in a small town in Italy. She was the first woman to obtain her medical degree, which was in 1896. She was intended to challenge the trust of Educations worldwide. In 1906, Maria Montessori worked with handicap children and decided to open her first school, called Casa dei Bambini, which meant Children’s House. She is the founder of education called Montessori Method. The Montessori method teaches children to learn through the work that they do. She isRead MoreDr Maria Montessori1464 Words   |  6 PagesModule 1 1. Discuss life and work of Dr. Maria Montessori and why is she referred to as a  lady much ahead of her time? * Dr. Maria Montessori was born in Italy in 1870. Most of her life was spent in Rome. Her  father Ale jandro was an accountant in government services. Her mother, Renilde , had good education for a woman of her time and was more open to the many transformations that affected daily life at the end of the 19th Century. Maria Montessori, an only child, she was a vivacious, strong-willedRead MoreDiscoveries of Maria Montessori1790 Words   |  8 Pages2. What are the discoveries of Dr. Maria Montessori ? Dr. Maria Montessori was a keen observer of children. She used her observational and experimental proclivities from her medical background to develop, what we might today call, a Constructivist understanding of the process of learning. She studied them scientifically. If she saw some unusual behavior in a child, she would say,†I won’t believe it now, I shall if it happens again†. She studied the conditions in which the children would performRead MoreNormalization: Maria Montessori2025 Words   |  9 PagesIn Montessori education, the term â€Å"normalization† has a specialized meaning. â€Å"Normal† does not refer to what is considered to be â€Å"typical† or â€Å"average† or even â€Å"usual†. â€Å"Normalization† does not refer to a process of being forced to conform. Instead, Maria Montessori used the terms â€Å"normal† and â€Å"normalization† to describe a unique process she observed in child developme nt. Normalization refers to the focus, concentration and independence of the child, by his own choice. It means the child has acquiredRead MoreMaria Montessori and Environment2607 Words   |  11 Pagesself-construction, which had been interrupted, is now taken up again, as nature has intended all along.† E.M Standing, Maria Montessori: her life and work, pg 174 Learning, by itself, cannot happen without concentration. Whether we are learning to tie our shoes, write our name, wash a car or solve complex algebraic equations, there is intense concentration specific to the task at hand. Dr. Maria Montessori understood the power of concentration, and her methodology is designed to nurture this power. ConcentrationRead MoreEssay on Who is Maria Montessori3824 Words   |  16 Pagesï » ¿Practical Life Rationale Paper 1. Who is Maria Montessori? Please give a brief description of her life. Maria Montessori was the founder of the Montessori approach to education, she was born in Italy in 1870. As a teenager she was an engineer, but later she studied her favor major of medicine. Graduated as Italys first female medical practitioner she embarked on a career in mental health. Following on from this she was asked to head up a childcare project for a social housing initiative andRead MoreMaria Montessori Education Essay1052 Words   |  5 PagesMaria Montessori was born on August 31,1870†¯in†¯Chiaravalle, Marche, Italy to a financial manager father and an educated mother who highly valued education. Due to this, Montessori was a properly educated woman with a talent and passion for†¯higher education†¯which was extremely unusual for an Italian woman during her time. In†¯the†¯19th†¯century there was much controversy on whether children belonged in the work field or in the classroom. Based on their families†¯social class†¯a child wo uld either go workRead MoreMaria Montessori : An Educational Philosopher967 Words   |  4 PagesMaria Montessori was an educational philosopher acclaimed for her child-centered education method that primarily focused on children’s natural ability to learn information through the stages of development. Because her method was centered around children, Montessori believed that the classroom environment and materials must be designed to foster children’s natural desire to discover information within their environment (Society, 2016; Pendleton, 2015). According to Northwest (2015), the guiding

Martial Arts Influence in Indonesia Essay Example For Students

Martial Arts Influence in Indonesia Essay KHz Ping Ho wrote books illegally since during hat era, anything that was Chinese related was banned including the language. The type of martial art KHz Ping Ho wrote was Snuff. Snuff is a martial art of self. Defense. Snuff is a martial art where the aim is to attack the pressure points and any other weak spots. Snuff uses both hand and foot techniques. The skunk techniques could also be applied on bamboo sticks, nun chucks, swords, spears and many other weapons; Snuff techniques could pretty much be applied in anything realistic as a weapon. Snuff is one of the most popular ND oldest well known martial arts. KHz Ping Ho mentioned that Snuff is a martial art of internal energy. The movie Merchant is an Indonesian martial art based movie, mainly lilac mining. Merchant means to seek for an opportunity in a new place. Sisal mining is a type of Indonesian martial art, pancake sisal, The specific type of martial art used in the movie was sisal Harriman. This martial art concentrates on the movement of a tiger. Sisal Harriman is a martial art which can be fought with both legs and arms. Sisal Harriman has a specific pennon used called the UK Harriman which has a concave shape. This weapon is used as an extension nail whereas can give severe damage. The Sisal mining is mainly used for self defense. There are many similarities and differences between the martial arts in the movie Merchant and the martial mentioned in KHz Ping Hooks book. A difference is that KHz Ping HO didnt mention any specific weapon used in Snuff apart from a bamboo stick. However, in the movie Merchant the people hat demonstrate the martial art Of sleek mining uses a weapon called UK Harriman. A similarity is that both sleek mining and snuff is used as a purpose Of self defense. However Sleek mining could also be performed in a ceremony or a festival. In conclusion, the martial arts depicted in KHz Ping Ho and the movie Merchant both have similarities and differences.

Marketing Supply Chain Network

Question: Task: Individual Research Report Assessment Details: At a minimum, your report must address the following issus: - A definition of the customers needs, wants, demand, product and market identified for the organisation - A discussion of the Orientation the company exhibits toward the market place - The major competitive issues facing the firm (for instance, the nature and level of competition, competitive strategy profiles, regulations, etc) - Segmenting, targeting and positioning issues relating to the organisation. Answer: Introduction Nestle is a champion among the most comprehended relationships in the matter of sustenance in the branch of coffee products. Coffee capsules of Nespresso are a product made by Nespresso, a working unit of the Nestl Group, created in Lausanne, Switzerland. The Nespresso coffee capsules are one of the principal products of Nespresso, and they have a focal impact accessible. The company Nespresso is operating mainly in the market of coffee machines. The machines of Nespresso brew espresso and coffee from the coffee capsules or pods in bar machines which is a variety of pre-apportioned single-use urn of ground coffee beans with added flavors. Moreover, the company is also selling its coffee capsules and coffee machines in the international market. The company had strated its journey in the year of 1976. As stated by Bhatta, (2011) an employee of Nestl, invented, patented and introduced the Nespresso system. Now, it can be identified as one of the major companies in its target marker. As opined by Janiszewska Insch, (2012) needs can be designated as the as goods or services that are required. Needs are imperative for survival. However, on the other hand, the idea of want represents something different. As mentioned by Tapp Spotswood, (2013) wants are goods or services that are not necessary but that we desire or wish for. In the case of Nespresso and its products, the company has utilized the want of the potential customer. The products of the company are typically upscale and of the best quality. Moreover, coffee can be identified as a lifestyle product. The offerings of Nespresso is the best quality coffee capsules as well as high quality coffee machines. The price of the products are relatively higher than most of its competitors. The premium pricing strategy of the company is targeting the affluent group of customers. The finest green coffee and the selected capsules and innovative machines are mainly targeting the high social class and the buyers with high purchasing power. In spite of this, by utilizing the idea of want of the customers the company is holding 15% of the global market (Brem, Maier Wimschneider, 2016). Customer preferences Product Coffee capsules made by Nespresso have its own standard and has set its own bench mark in the category of coffee capsules (Bhatta, 2011). In spite of the fact that Nespresso came into the scenario with its line of coffee powder., its smart move into the capsule section has earned it its name and given it an entirely different image in the coffee market. The key thought behind working on the coffee capsules was related to making something for the coffee machines of unique taste unlike the coffee powder and ensuring that the fragrance of the coffee does not leave the coffee. In such a case, the coffee capsules were made by the association with a point of view of making something suitable for single use with each capsule having their unique flavors stored (Peppers Rogers, 2011). While earlier coffee machines were obliged to the shops, the present instance of owning coffee machines could be seen in every family with most of them asking for that alliance allowing them in setting up their outlets. While portraying the product on three layers, the center product is, truly, the coffee capsule that is hugely improved than the powdered coffee as the capsules don't lose their flavor and in like manner, help in offering the coffee with an upgraded fragrance enhancing ones experience of having it (Baek, JeeHee, Bang, Han Na, Kim, EunJeong, 2012). The products are grouped according to the grade of the materials used and their impact on the human body. The lifecycle of the product can be seen when we check the movement of the product (Navarro, Tiwari, Turner, 2013). In any case, as coffee machines wound up being logically understood, the other rival associations on the other hand started making substitute things for the coffee machines that took after Nespresso's coffee capsules. Market identification: Nespressos target market can be identified as the affluent group of the customers. The company is mainly targeting the coffee lovers in the global market. According to the market research of the company it can be identified that the majority of the customers of the Nespresso products are the females. Most of the customers of the offerings of Nespresso are the middle-aged persons, mainly belonging to the 30 to 50 years of age group. Moreover, target customers of the Nespresso offerings are the higher income group. The company does not have any global boundary. The customers of the company are the people who possess a psychology of aristocratic behaviour. The brand Nespresso is one of the pioneers in the coffee business and the development of the coffee capsules has proven to be one of the most important accomplishments (Virn, 2008). The examination of the internal and external environment of the company reveals the special setting force which helps the management to plan their way ahead. With the aid of this practice the managers do get firm belief that they are working for the betterment of the product and also keeping intact the image of the brand itself. The examination of the external factors does help in keeping the relationship intact among the customers and the company. It has been seen that Nespressos progress in the growing days is also continuing to grow the client base. Market orientation As opined by Janiszewska Insch, (2012) marketing oriented companies focus on the customer needs and for them the opportunities arise from the changing needs of the customers or market. As stated by Tapp Spotswood, (2013) the marketing orientation of the company can be identified as consumer focused. The Nespresso has reviewed the food habit of the upper class people and identified the popularity of coffee within that group. Hence, they introduced best quality coffee capsule product in their product line with a premium pricing strategy. On the other hand, the marketing orientation of the company may also be identified as product oriented. The company claims that the quality is their passion (Brem, Maier Wimschneider, 2016). Hence, in the marketing strategy of Nespresso, the promotion of the quality of the coffee capsules acquires a great extent. The most important reasons of Nespressos success can be identified as marketing to the right folks and providing a genuine product. Nespresso has rightly identified the upscale customers as their target and providing the best quality product by making justification with the announced price level. Market competitiveness: The competitive issues: High price: The product has been priced scarcely higher than its competitors (Bloodgood Katz, 2004). Compromising in the aspect of quality can cause the brand to lose its clients, as it would suggest that the brand is wheeling and dealing on its quality. In such a case, looking over is a way that will be betterment for the brand quality. The concern on that has been set for prospects for growing advantage in the long run (Ferran, n.d.). As opined by Janiszewska Insch, (2012) the issue of strict competition cannot be ignored by a company which is operating in a market for a long time. In the case of Nespresso, Nestle is facing the same competitive issue. The coffee capsule product of Nespresso is facing huge competition from the coffee bin industries worldwide. The name of Senseo, Tassimo, Keurig and many others can be discussed in this regard. Limited distribution channel than the competitors: On the other, hand the issue of limited distribution channel cannot be ignored. As mentioned by Baek et al., (2012) the coffee capsule product of the company is not being available to the large extent of customers due to its lack of required distribution channels. The coffee capsules of Nespresso are not available in all outlets of similar products. Moreover, as the company is targeting only the upscale consumers, the product is only available in the official website, boutiques and the well-known departmental stores of the city areas. Furthermore, as mentioned by Brem, Maier Wimschneider, (2016) the product is hardly available in the markets outside the USA. Thus, it is reducing the customer response of the product. Competition with the substitutes: In addition, as opined by Alvarez, Pilbeam Wilding, (2010) tea can be a great substitution threat to the market of the coffee capsules of Nespresso. Tea is a greatly popular drink worldwide. Not only the aristocrats, but also the middle and low-income groups like to have tea. Moreover, the companies, which are operating in the tea market, have made themselves available to almost all level (income groups) of customers. Unlike Nespresso, their product is affordable for all income groups. Barriers of entry: However, the barriers of entry have to be discussed in this regard. The company is enjoying a huge economy of scale. Moreover, the startup cost will be huge for the companys trying to enter in the market. They have to compete with the economy of scale of the company. Moreover, the governmental issues cannot be ignored. The company is facing issues with the restricted recycling potential of the single-serve aluminum pods. As mentioned by Alvarez, Pilbeam Wilding, (2010) the company has not followed any any recycling programs outside of a few parts of Switzerland. It has made government involve in the business process of the company. Hence, the companys 38-point list of commitments is dedicated to fight this issue. The new entrants have to keep on mind these environmental regulations. On the other hand, the product and the technology of the company are of high quality and upscale. It will create a great barrier to the new entrants in the selected market. A barrier of entry to this cof fee market can be identified the product differentiation. Not a many company is providing the same quality product of the Nespresso. However, there are a number of companies, which are offering the customers the same pattern of product and in mush lower price than that of Nespresso. Market Segmentation Segmenting and targeting issues: If the market segmentation of the coffee capsule of Nespresso can be done, it can be noticed that the majority of the customers are coming from the affluent group. On the other hand, the company is getting the more customer base from the females. Moreover, this particular product of Nespresso can be identified as a popular drink among the middle age group. Now, it can be identified as a segmenting issue of the company. The company is targeting a very small range of coffee consumer in the world. It is reducing the potential profit level of the coffee capsule product of the company. The company needs to enhance its boundary of the target group. As mentioned by Brem, Maier Wimschneider, (2016) the target market of Nespresso is really narrow and high standard. It is restricting the huge customer base in the middle-income group of the global coffee market. As opined by Alvarez, Pilbeam Wilding, (2010) the company is deliberately targeting the consumers who are serious about their coffee. As mentioned by Brem, Maier Wimschneider, (2016) Nespresso machines are quite expensive- some are upwards of $800. The target market of the company may be providing it a tag of upscale drink, but it is limiting the profitability of the company. The company needs to increase the brand awareness among the potential customers and increase the market segment of the products. Market Positioning: The product has been made considering the necessities to be included in the complete pack. In such a case, the IMC has been achieved with a viewpoint to push the product among these circles. The progression has been done transversely over various channels that give the affiliation an ideal approach in managing regular interact with the goal customers (McDermott, 1998). The web progress goes for portraying the diverse flavors that the product offers; the structure that is related here is along these lines an arrangement of division from its adversaries. The brand goes for portraying to the customers that it can give the customers a comprehensive course of choices for flavors that are not given by the contenders. In such a case, the customers are additionally managed to go for the products, as they do not think much about spending more for a unique product that in like way gives the customer such a course of choices (Bejou Palmer, 2005) The positioning issues: As discussed by Baek et al., (2012) the positioning of a brand depends on a number of issues or variables. However, most importantly, the variables like, price level and product quality determines the brand positioning of a product. Figure 1: Brand position of Nespresso (Source: Alvarez Pilbeam Wilding, 2010) Here, in the above provided graph, it can be identified that the brand position of Nesspresso is high in both the quality and price benchmark. As mentioned by Alvarez, Pilbeam Wilding, (2010) in the case of the USA market, the company holds 7% market share. On the other hand, the luxury image of the brand has also positioned it to the higher range in the positioning map. It may become a threat for the companys profitability. As mentioned by Baek et al., (2012) with the global trend of economic slowdown, the rate of disposable income of the consumers is decreasing. In the cases of these life style products like coffee, this is hugely affecting the market. The company is creating a tag of upscale product, which is hurting the potentiality of the brand in the popular market. Hence, the company needs to acquire the market that has not been reached yet. For this, the company has to compromise with its price level. The company may launch small quantity of the product in a lower price and promote it as a product for everyone. It will help the company to reach the previously un-approached group of customers and thus get a better position in the brand-positioning map. Moreover, if the company can win the heat of this potential customer group and utilize the want factor, it will surely provide better level of customer base in the future. Conclusion Nespresso is having a reasonable relationship today and their product, the coffee capsules have correspondingly been preferred by the customers to a great extent proving it productive to an astounding degree. The product was initially dispatched to an area for the coffee machines in the shops. In such a case, it was a business product and meant for a particular customer base. Regardless, the rising occupations gave some people their very own coffee machines and like this; the product saw a positive turn in its game-plans. Consequently, it changed its status to a client product. This move brought up in the game-plans recommended that the product is now something indicated to be used by all brining more and more challenges for the business divisions working with it. In such a case, the product required a suitable moving structure that would help it in keeping up its place in the market place. All the USP of Nespresso has assisted in keeping up the product quality while helping in retai ning the division and uniqueness of the product from the ones offered by the competitors. References Alvarez, G., Pilbeam, C., Wilding, R. (2010). 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